How to use this quiz
Answer the 8 questions about how your prices were set, what they cover, how you discount, and when you last reviewed them. Answer for your main product or service — the one that pays the bills — not the product you are proudest of. Gut-feel answers are fine here; the quiz is diagnostic, not a test you can fail.
What your result means
A high score means your prices sit on real costs and get reviewed — your risk is leakage (discounts, fees, drift), not the sticker price. A middle score usually means one or two specific gaps: overhead never priced in, discounting that quietly compounds, or a price set on last year's costs. A low score means every sale is probably thinner than you think, and the fix starts with knowing two numbers: your true cost per unit and your actual margin.
When to trust it
This quiz diagnoses your pricing process, not your market. A disciplined price can still be wrong for your customers, and a lucky gut price can survive for years — until costs or competition move. Before acting on any result, run your real numbers: the markup and margin calculators turn 'I think I'm underpricing' into an exact dollar figure, and the break-even calculator tells you what your price must cover at your actual volume.
Frequently Asked Questions
My product is the cheapest in my niche — isn't that a good position?
Only if your costs are also the lowest. Cheapest works for businesses with structural scale advantages (bulk buying, automation, thin overhead). For everyone else it usually means the business is donating its differentiation — and its owner's time — to the customer. If customers choose you on price alone, they leave on price alone, and each cost increase forces an immediate choice between losing margin or losing customers.
Is it better to price low to win customers, then raise later?
It is the hardest path in pricing. Early customers anchor on your launch price, reviews mention 'great value', and every increase generates more friction than pricing correctly would have. If you must start low, do it with a visible, expiring introductory offer rather than an unremarked low list price — and decide the exit price before you launch, not after the complaints start.